Period Panties Market Growing Due to Increased Awareness and Comfort
Period panties, also known as menstrual underwear, are becoming increasingly popular among women around the world. These panties are designed to offer leak-proof protection during menstruation for an entire day or more, providing women with greater comfort and ease during their menstrual cycle.
The global period panties market is expected to continue growing over the next few years, driven by increasing awareness among women about the benefits of these panties. Additionally, as consumers become more environmentally conscious, they are turning to period panties as a more sustainable alternative to tampons and pads.
The North American market is currently the largest consumer of period panties, accounting for approximately 36% of the market in 2016. However, the Asia-Pacific region is quickly catching up and is set to become the second largest consumer of period panties, with a consumption market share of over 33%.
One of the key factors driving the market growth is the gross margin of the industry, which is currently around 60%. This high margin combined with the growing demand for these products is leading to increased investment in product development and marketing by manufacturers.
Jiangxi Yoho Technology Co., Ltd. is one such company that has invested in the research and development of period panties. The company was established in 2018 and focuses on the production and sale of women's menstrual pants, adult incontinence pants, adult diapers, outdoor cleaning pants, mattresses, and other disposable sanitary products.
According to analysts, one of the main advantages of period panties is that they can be worn for an entire day without the need for pads or tampons. This provides greater freedom and convenience for women during their menstrual cycle, and also saves them money on disposable products.
Another advantage of period panties is that they are more eco-friendly than their disposable counterparts. By using reusable period panties, women can reduce their environmental impact and help to reduce the amount of waste generated by disposable menstrual products.
As awareness of the benefits of period panties continues to grow, more women are expected to adopt these products as their preferred choice for menstrual protection. With the market expected to grow in the coming years, manufacturers are ramping up production and investing in product development to meet the growing demand.
Overall, the period panties market is set to experience steady growth in the coming years, driven by increasing awareness, comfort, and sustainability concerns among consumers. With more manufacturers entering the market, consumers can expect to see a wider range of products and styles available to them, further driving growth in the industry.